![]() ĭue to the fading of negative event memories, the autobiographical memory of an individual is skewed in a positive light. The FAB exists universally across cultures, and increases in intensity as we age. Growing evidence has also acknowledged the tendency for originally negative events to shift over time and be viewed in a more positive way. Furthermore, not only are the negative emotions toward the event fading over time, but the ability to recall the negative event memory fades overtime as well. However, later studies found emotional intensity of negative events to dissipate at a faster rate than positively perceived events. More specifically, early researchers largely believed that there was a general fading over time of emotional content and intensity in relation to specific life events, regardless of whether the experiences were positive or negative. Initially, the Fading Affect Bias was widely accepted as the process whereby the emotional valence of certain events fades over time. And the fading affect bias can have an effect on the memory. People's recall of an event, the negative affective quality of the event can lessen. Landau and Gunter (2009) showed that the FAB occurs regardless of whether the experience is shared between one person or a group of people that share that memory. Cason's study using a retrospective procedure where participants recalled and rated past events and emotion when prompted found that recalled emotional intensity for positive events was generally stronger than that of negative events. Some of the earliest evidence for the Fading Affect Bias dates back to a study by Cason (1932). However, new research using non-retrospective recall studies have found evidence for FAB., and the phenomenon has become largely accepted. ![]() Early research studied FAB retrospectively, or through personal reflection, which brought about some criticism because retrospective analysis can be affected by subjective retrospective biases. It is important to note that FAB only refers to the feelings one has associated with the memories and not the content of the memories themselves. The fading affect bias, more commonly known as FAB, is a psychological phenomenon in which memories associated with negative emotions tend to be forgotten more quickly than those associated with positive emotions. ![]()
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